Throughout my whole carrier I’ve delivered consistent and measurable results always increasing the customer’s perceived value of the companies I’ve worked for. Strong empathy, marketing – sales skills and business acumen are three key skills I brought in all my work experiences, together with open communication built on accuracy, credibility and integrity.
PORSCHE ITALY, MARKETING & CRM DIRECTOR – Managing a team of 30 people (employees, contractors and professionals). In charge of following areas and activities:
– Product Management, Advertising, communication, events and promotions;
– Market Research; Customer Segmentation; Training; Product Launches; On Line Platforms;
– Ecommerce platforms; Porsche Connect; Social Acceptance Projects;
– Marketing and CRM activities at Dealer Level (36 dealers in Italy);
– CRM (Sales process, lead management, lead unattended, conversion rates);
– Customer Excitement Projects (30 & Lode); Change Management Process;
– Motorport: Carrera Cup (8 races with 22 911 GT3 Cup); Scholarship (8 young talented drivers of 5 different nationalities); Driving School: courses and incentives managed by 20 professional drivers working for Porsche Italy; Hospitality building during racing days;
– Porsche Clubs (22 regional Clubs, 1 Porsche Green; 1 Ski Club);
– Company Budget
